• Jack Preddey

Are you thinking too big?

Often when decision makers start thinking about ways in which to improve their business, they often feel it is necessary to make big changes or implement the latest big idea they have had in order to grow their company.

However, often what truly grows a company is the implementation of a number of small changes or ideas which accumulated together lead to big results.

You only have to look at the growth of companies such as Facebook and Snapchat to see that often their greatest user increases occurred simultaneously with the implementation of small feature changes to their product.

For example, at the end of 2008 Facebook had 145 million users. In February 2009 Facebook introduced the integral like button which for the first-time allowed users to endorse photos and comments. This new feature was described at the time ‘as a minor change’ and yet by the end of 2009 Facebook’s total users exceeded 360 million, a jump of 215 million users in one year. The previous year the jump in active users was only 87 million.

Similarly, since its launch in 2011 Snapchat has experienced steady growth rates and has managed to keep users engaged with their product. This is no doubt due to the fact that each year Snapchat has rolled out new features such as the ability to replay videos or the ability to create groups. These features, whilst small in nature, have played an integral part in Snapchat’s increased popularity year to year.

The ability to think ‘small’ also has an underlying advantage in that small changes and ideas can be executed and evaluated quickly. More often than not when decision makers think too big, they become paralysed by the enormity of what lies ahead of them and instead of implementing their new ideas they often become bogged down in the details of the task and inevitably fall short of their goal.

So, whilst it is important to ‘dream big’ and have ‘big goals’ for your business, remember that to achieve these outcomes you don’t have to implement large changes and come up with the next big idea. Large results often start with the smallest of ideas or changes.

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