Case Study #1
Client: WOTSO WorkSpace
WOTSO Workspace is a growing business with 3000 active members across their 17 sites across Australia. To ensure they continue to experience a strong growth rate, they came to us with the need for a marketing strategy that would increase their brand awareness in the coworking space as well as attract and convert more leads.
After an initial consultation to better understand their needs, we put together a marketing strategy that aligned with their overall business objectives and would allow them to achieve their goals.
Within the strategy we placed a greater emphasis on their email campaigns, retargeting strategy and use of social media platforms, particularly LinkedIn. We also assisted them in building an in-house CRM software so they could better utilise their data.
Since the strategy was launched WOTSO’s average email campaign performance is 20% better than the industry average. Their engagement rate on LinkedIn has increased by 5% and there has been an overall increase in membership uptake across their sites.
Case Study #2
Client: Middleton Group
Middleton Group is a power engineering company with a presence in both Australia and New Zealand. After experiencing strong organic growth, they came to us with the desire to continue to increase their brand awareness and be seen as leaders in their field.
After an initial consultation session with the key decision makers within the business we conducted an audit of their current market activity and from all the information gathered we then built out a strategy that was aligned with their business objectives.
We implemented a holistic marketing plan that saw a greater emphasis on showcasing their skills to the market through the utilisation of LinkedIn, targeted email campaigns, online webinars and an upgrade to their marketing assets, including their website.
Since the strategy was implemented Middleton Group has experienced growth across all areas of the business and were recognised by the Australia Financial Review as one of the top 5 fastest growing engineering companies in 2020 and finished as finalists in the Australian Small Business Champion Awards.